Gravitational Marketing for Small Businesses – Third Law: How to Naturally Attract Customers

Have you ever spent an entire day twiddling your thumbs at your desk, with a luke-warm cup of coffee? Or worse, cold calling a whole bunch of poor souls that didn’t want to talk to you and end up with nothing to show for it – all because there weren’t any hot leads waiting for you?

Have you ever thought to yourself that your pipe-line looks like a “Ghost Town”?

The reason this happens is simple…It’s because traditional marketing strategies don’t deliver consistent results.

You can’t count on the same methods you’re used to using to keep yourself busy anymore. The only thing that makes traditional marketing work is LUCK – and that’s not a sound strategy to base your business, personal and financial success on.

When you finally execute a marketing system with accountability – one that allows you to religiously monitor the effectiveness of each and every dollar you spend, you’ll be able to spend less on the “stuff” that doesn’t work – and double-up on the “stuff” that does.

You’ll be able to schedule your marketing through the month so that you can have a STEADY STREAM OF LEADS – that will let you…

** Waste less money on advertising…

** Become a TOP performer…

** Make better decisions…

** Have less stress…

** Take home more money…

** Take better vacations…

** Spend more time with your family or doing the things you love…

In the forth Law of Gravitational Marketing for Small Businesses, we’re going to uncover the four simple little techniques you need to make your ads more effective – and chances are you’re not using any of them right now.

Gravitational Marketing for Small Businesses – Tenth Law: How To Make People Buy What You Sell

All Buying Decisions Are Made On Emotion – Not Logic.

Ok…This is gold. That’s right…this is the one piece of information that if you truly master can make you rich. I’m about to give away the goose.

Here it is…people buy solely on emotions. This is so valuable that it begs to be repeated. People buy solely on emotions.

If you retain nothing else from this mini-course, this one piece of information is well worth the price you paid .

If people are emotionally committed to you they will buy from you. If people are emotionally attached to your products they will buy your product.

But why would someone ever be emotionally committed to a product or a service? They wouldn’t! They don’t!

They never will be!

The emotional commitment comes from people’s pain and your ability to resolve it. That’s right, pain. Every potential customer of your business suffers pain. Fortunately for you, pain is a powerful and uncomfortable emotion that people are constantly looking for ways to alleviate.

You need to uncover their pain and link a unique benefit of your product to its resolution. People are not emotionally committed to products and services. They are emotionally committed to the benefit of pain resolution.

People are emotionally committed to the unique pain relieving benefits that your product or service offers them.

They are emotionally committed to a dream, a wish, a hope, a vision of the absence of some pain that they have mentally created, that your product or service makes possible.

It is this dream, wish, hope or vision of the absence of a particular pain that makes them buy. You must uncover your prospects’ pain…then you must create an unyielding emotional link to the dissipation of that pain so that they can create a euphoric reality around the benefits it offers.

Masters of this never have customers who return with buyer’s remorse, never have unhappy customers and never have bad word of mouth or anything of the sort.

And when you cure a pain that is great enough, price becomes a non-issue. What you will have is strong relationships with customers who are emotional about what you do and not concerned with price. In that regard, emotion is the reciprocal of price as a sales tool. Don’t lower your price, increase your emotional appeal.

In the eleventh Law of Gravitational Marketing for Small Businesses, we’re going to shed light on the most valuable asset your business has – and it’s not your car, your office, or your staff.

5 Major Small Business Trends in 2011 and How Virtual Services Will Help

Small Business Labs recently released its list of Top 10 Small Business Trends for 2011 and it points out some of the trends that might benefit from virtual services. Here is our take on the five trends where virtual solutions would enable cost minimization and optimization of business processes.

Variable cost models – pay-as-you-go approach

This payment model brings along a marked change in the way services can be availed. With this model expertise will look much cheaper and affordable, and businesses will start looking at options to choose services from. Pay-as-you-go model is highly practical, smart and more importantly, accountable in relation to the service offered. With businesses coming out of recession and running on tight financial schedules, more small businesses, service providers, virtual assistants are now offering this variable cost payment model to create an overall financial and growth nurturing environment.

Business on the internet

The internet and online systems are helping small businesses to easily find, sell and support customers. New companies are letting go of the idea of setting up “brick and mortar” offices and stores and are rather excited to launch themselves on the “click and order” internet. And with more customers finding it easier to get things done online, even more existing small businesses are putting up their online face. Recent surveys suggest that small businesses’ budget for 2011 is up by 20% to 25% for e-commerce based website development. And if you are not online yet, there are virtual assistants who can help you launch online and join the league of vendors with online ordering points.

Social media moves to main stream

What started as a platform for online social interactions has emerged as a major marketing platform for most businesses. Facebook is ranking no.1 in website visits and add to it other giants like Twitter, LinkedIn, etc. Small businesses are reaping rich dividends by investing in social media marketing and the trend is only set to outgrow regular marketing budgets in 2011. According to a survey by StrongMail across the globe, two-thirds of the surveyed companies will increase their spending on email marketing, and 57% will put more dollars toward social media marketing. The trick here is to get the best techniques and technology for social media marketing; and if you are not up to it, you may be left behind. But do not bother, with social media marketing services made available by virtual marketing assistants your social media marketing is in for a real kick start.

Freelancers realize that they are small business owners

Freelancers are turning more professional and are setting up virtual businesses on a larger scale. Even big business houses are relying more on freelance based services apart from engaging other business groups. Though this is a good sign for freelancers, it comes with the burden to act professionally and work efficiently for sustaining the business. By Q3 of 2011 whichlance.com expects quarterly billings of freelancers to be in the region of $150m across all the major marketplaces. This makes freelancers more inclined and focused on delivering their expertise and also take ample care of other important business activities like marketing, phone answering, customer service, accounting, back office administration, and so on. This is where these freelancers can make excellent use of virtual assistants by diverting much of their non-core tasks to them.

Working in the cloud

Computing is ever changing and 2011 will be no different. Cloud, mobile computing is gaining steam and the benefits it brings is really worth taking. It cuts down the software cost and at the same time gives you access to the best software services. With online services like Google Apps, Basecamp, Amazon Web Services among others, more and more content is being created and maintained online in the cloud. It also removes the hassles of conventional software procurements and maintenance which is proving costly for small businesses. And with virtual assistants offering these kinds of services at competitive prices, it has become a profitable proposition for most small businesses.

Are You Making These Small Business Outsourcing Mistakes?

Though outsourcing seems an obvious choice to make, if debated on the cost and work effectiveness, mistakes can be made if businesses aren’t careful enough, defeating the purpose behind outsourcing. Here are the top 5 mistakes that small businesses need to avoid.

Under utilizing full vendor potential

Most small businesses are satisfied once their basic outsourcing objective is met. This sense of fulfillment blinds the very need of fully stretching your vendor to maximize your ROI. Full utilization may include maximum service benefits, supplementary services, add-on or value-added services. So do bother about extracting the best, you deserve that. Also explore all the other services offered by the same vendor and how you can take advantage of your vendor’s experience.

Anticipating extreme cost benefits

Though helping you save more is an outsourcing benefit, do not believe it to save you for an entire luxury summer vacation. According to a survey of more than 800 executives in the United States and Europe, cost saving is still the primary driver for outsourcing. This short sightedness may get businesses to tag outsourcing, “undesirable” if they fail to capture the anticipated cost benefits, and by simply ignoring the other crucial aspects like efficiency, professionalism, rate of growth achieved and so on. This could also lead to improper budgetary allocation, leading to further unhealthy situations.

Treating your vendor like your employee

Your vendors are surely your extensions and the overall picture should be that of a collective organization, but hey, do not get over board and start treating them like your employees, because there is a clear difference in the way work is demanded from an employee and a vendor. You also buy other difficulties like managerial challenges, excusing minor un-productiveness, schedule lapses, and so on. Instead, treat your vendor like your partner and let your vendor grow along with your business.

Lack of communication and customization

In a recent survey by a leading association, 28 percent of the 1,000 respondents had pointed out poor communication as the top reason for the failure of an outsourcing project. Failing to establish a reliable communication channel throughout your contract period with your vendor is extremely important. Clear communication brings more effectiveness to the fore and helps to have a healthy relation. This primarily leads to synchronized and customized service delivery and improves vendor’s readiness and cooperation to change within short time notices.

Failing to assess periodic growth and other milestones

As things are taken care of and as you get busy with your core work, you surely will fall into the careless zone when it comes to assessing the effectiveness of outsourcing. Most small businesses fail to set any growth milestones to compare and gauge the effectiveness of outsourcing and start treating it like any other human resource. This is where the initial excitement and promise is lost. A survey suggested that, outsourcing provider fails to invest in new technology, and productivity levels begin to decline after the initial years.